Consumers can get a little crazy when products come out.
People often camp outside of stories in anticipation of a big sale or release.
And one woman was arrested for stealing this hot-ticket item that everybody wants.
The NHL championship trophy might only be the second most coveted Stanley Cup.
That’s because Stanley quenchers have become the new huge shopping fad.
Shelves empty out in a matter of minutes when limited edition cups go on sale.
One man even jumped over the counter at a store in a desperate attempt to grab special edition stock.
Guy jumps over the counter at Starbucks to steal a whole box of limited edition Stanley Cups pic.twitter.com/dA54EDCR4U
— Southland Post (@SouthlandPost) January 16, 2024
And he wasn’t even the most unhinged Stanley fan.
A 23-year-old woman in Roseville, California was arrested after allegedly stealing 65 tumblers.
She loaded her shopping cart with the cups, then left the store without paying.
The retail value of the stolen cups was estimated to be roughly $2,500.
The cups, which go for around $50—limited editions for even more, have become collectors’ items, which has opened up a big resale market; certain cups can go for $200 a pop.
The woman likely intended to sell the stolen cups to Stanley superfans.
Amelia Awad, a 16-year-old superfan in Alabama, told reporters “I’m obsessed” with collecting the Stanley Cups.
Her parents have spent approximately $3,000 amassing a collection of the cups.
Stanley has been around for over 100 years, but the brand has found massive popularity in recent years.
The Wall Street Journal reported that “as the Quencher’s popularity skyrocketed in recent years, its maker capitalized on the new demand with collaborations and a wider, pastel-driven color palette…In 2022, the company said there was a 150,000-person long wait list for the Quencher and sales had more than tripled from the prior year.”
In today’s social media environment, it’s impossible to tell what the next viral trend will be.
The Journal added that the “hashtag #stanleytumbler has more than a billion views on TikTok and has been used more than 180,000 times on Instagram.”
Stanley President Terence Reilly explained, “We were a brand that was a $70 million brand that appealed to guys with a green bottle that was 107 years old and is one of the greatest products in history…There was a big opportunity to reposition the brand and appeal to new consumers. And that’s just what we set out to do in 2020.”
After the woman was apprehended, the Roseville Police Department said in a statement, “While Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfill your hydration habits.”
One would think that goes without saying.
Stay tuned to Blue State Blues for any updates to this ongoing story.